Dedicated kaitiaki / guardians of the forest, Pūkaha National Wildlife Center has long been a leader in the restoration and protection of Aotearoa’s wildlife. Fundamentally founded on the strength of their partnerships with Rangitāne o Wairarapa, DOC, and the locals – Pūkaha is committed to sharing their passion for nature with the community and the nation.
At the front line of this philosophy is Pūkaha’s visual identity, which represents them in a captivating and creative way.
Pūkaha was re-branded with the aim of influencing all those involved with their wildlife center, from volunteers to visitors. It’s a brand that tells the story of Pūkaha’s unique culture, and it’s just the beginning of what they have to offer.
The following document is the essence of Pūkaha’s visual identity, depicting the many elements that make up their brand, and detailing their purpose within.