Te Pāmu Escape has recently unzipped its canvas doors to the Wairarapa. The safari-style tent nestled among towering gum trees on 850 acres of lush farmland is a glamping experience unlike any other. We’re talking outdoor bath, fresh seasonal local food and award-winning wine.
With the task of translating such a unique experience into a brand, we began by creating a typography-based logo, a minimal but memorable design reflective of “The Farm” – Te Pāmu’s English translation. The graphic line design is inspired by farm fencing, while a sans serif font gives the logo an overall high-class look.
The colour scheme was primarily derived from the blue gums in which Te Pāmu is set, and was refined to sit alongside the earthy tones that dominate the website.
