Operating as environmental company ‘Ecoagrilogic’, Esther Dijsktra was looking to rebrand in a more personal, connected way.
What Esther does is incredibly important- taking a holistic approach to creating sustainable and healthy land. Her new logo needed to emphasise nature, goodness and growth in a way that was vibrant, modern, and just a touch delicate.
Esther’s Dutch heritage led us to explore the traditional folk art, which we found was often based on circular forms and symmetrical floral designs. From there we created the triad of leaves that not only symbolise the nature of Esther’s work but also form an abstract uppercase E.
Sectioning within the leaves provided the opportunity to refine the vibrant colour palette, and create a more delicate outlined version of the logo that nods to Dutch art. The typeface was selected for its modern but refined aesthetic, with the added detail of the dropping J.
See below for more variations of Esther’s logo!