The Pūkaha characters are a fun, engaging extension of the brand. Designed in the same graphic and Māori inspired style as the logo kōkako, they build on Pūkaha’s all-inclusive philosophy and image.

These characters are primarily used in collateral that is for sale eg. merchandise and membership cards. This allows for a more interactive buyer experience where they can choose their favourite characters and personify them.

Membership Cards

Merchandise Shirts