Carter Society – umbrella association of Carter Court rest home & hospital, retirement village and community housing – were in need of a logo refresh.
With an informal tagline of “just like home”, Carter Society’s logo had to carry a welcoming feel, and give a sense of caring. Circular form being a symbol of togetherness is further enhanced in this design by three interconnecting korus, representing the close connection of Carter Society’s three branches.
The blue palette was an important part of their existing identity, and complimented with a pop of daffodil yellow to form a link back to their Carterton roots.
Carter Society are such an essential part of the Carterton community, and are happy to have a logo to represent them with style!
“Fabulous work thank you, we are very pleased with the results and symbolism of who we are.”
– Rae Andrews